Tuesday, September 1, 2009

Mass Communications Is...

When I look at the word Mass Communication all I can think about is any and every media outlet that allows the world nationally and internationally to receives information. Mass communication is the media—the way information is distributed and received. It is how the world takes in news. It is also any form of communication--world wide. If broken down the terms could be easily defined. When I see the term ‘mass’ it makes me think of the words ‘wide’ and ‘range’. The term ‘communication’ referring to the ways people can receive information.

Museum.tv gives a good description of what the word means. It states that Mass communication" is often used loosely to refer to the distribution of entertainment, arts, information, and messages by television, radio, newspapers, magazines, movies, recorded music, and associated media. This general use of the term is only appropriate as designating the most commonly shared features of such otherwise disparate phenomena as broadcast television, cable, video playback, theater projection, recorded song, radio talk, advertising, and the front page, editorial page, sports section, and comics page of the newspaper.
In this usage "mass communication" refers to the activities of the media as a whole and fails to distinguish among specific media, modes of communication, genres of text or artifact, production or reception situations, or any questions of actual communication. The only analytic purpose this use of the term serves is to distinguish mass communication from interpersonal, small-group, and other face-to-face communication situations. A second use of the term involves the various criteria of massiveness which can be brought to bear in analyses of media and mass communication situations.

The term "mass communication" is a term used in a variety of ways which, despite the potential for confusion, are usually clear from the context. These include (1) reference to the activities of the mass media as a group, (2) the use of criteria of a concept, "massiveness," to distinguish among media and their activities, and (3) the construction of questions about communication as applied to the activities of the mass media. Significantly only the third of these uses does not take the actual process of communication for granted.

2 comments:

  1. I really appreciate reading your blog on what Mass Communication is. Mass Communication to me is wide and range as well. All of your meanings to Mass Communication was very descriptive, detailed, and trustworthy. I like how you gave different examples of Mass Communication such as, television, radio, newspaper, etc. The picture you have on your blog is very detailed and explain what the article is about and make it entertaining. I think your blog was excellent and hope you continue to do your best. I will like to know what your conceration is and what do you plan on doing with your degree.

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  2. Mr. Richardson is right, your blog is informational. In your future blogs, make sure to include personal observations and experiences to illustrate your understanding of the assignment and the concept.Good job.

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