Monday, September 14, 2009

Print and Newspapers: Are They Dying?


Are print and newspapers dying? That is kind of a tough question. When it comes to my thoughts on that matter I would have to say that they are not dying. I say this because they are still being used by several people. I will also say that they are just not used as much as they use to be. Print and newspapers are considered old media. I do believe that when it comes to teenagers they will pick up a magazine before they grab a newspaper. Though, when it comes to the more older people they would prefer a newspaper. Now adays, there are some 'hip' middle age people who are intuned with both the newspaper and print, including new media as well.

A poll was taking on askville.com and the results were just about equal. Everyone either said they still read both or they chose the newspaper over print or vice versa. On newstex.com, an article called, Are Print Newspapers Dying A Slow Death? states that "the future of print newspapers look grim." The Pew Research Center's did a 2008 survey on new media consumption and the results showed that 39% of respondents read a newspaper the day before they took the survey, which had lowered from the 2006 survey results of 43%.

Magazines are said to have a worser fate than newspapers. Newspapers are daily updates and analysis with local content and advertising. Almost all papers now are available online for those who may not do the paper thing. Magazines are typically monthly, meaning out of date content, and advertising lacks a local connection, mostly national brand advertising. Newspaper audiences are measured by the Audit Bureau of Circulations. Newspaper readership has declined for the past several decades, but online readership is growing. The article I found on THE STUDIO BLOG can give further information on print media.

After doing a little research I still will conclude with the same answer I started with. Print media and newspapers are not dying. The number of people who read them are slowly declining over the years and as more new media is becoming available. Though, as I've stated in previous blogs, as long as there are still more than enough people around that prefer newspapers or print over online newspapers, blogs or any other new media then newspaper and print will not completely die out--not as of now anyway.

1 comment:

  1. Do you remember how fast IPOD's became a household word-those digital DVD players were lost when they became affordable? I know Right? Change happens doesn't it and then we can't remember what it was before the change happened. The mass communication industry has to rethink how they are going exist and continue to be viable and you as a mass communication student, has to decide how you incorporate the changes as you prepare to hit the field and job search running. Will you be prepared? Have you worked on all your communication skills, not just your mass communication skills? Your interpersonal, group, and public speaking, because they all matter? Embrace the change and be prepared. When you are there is no stopping you?

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