In today's society there are so many new methods of Mass Communication developing daily. Its role in society now is still similar to what it was in the past. The difference is that there is now a variety of ways to get the message out to the people. Once newspapers were a big way of getting information out to people but now it seems like the newspapers is slowly disappearing and being taken over by the internet, blogs, news websites or other new media. Sometimes I worry about the future of journalist, print production and even publicists. With so many new ways to do things there are no reasons to use certain things that were necessary in the past. Although, new ways are coming out Mass Communication would never die. I say that because without Mass Communication no society can exist, must less develop and survive. Mass Communication is the technological means of sending information, ideas and opinions from a mass communicator to a complex audience. It is also defined as compromising the institutions and techniques by which specialized groups such as broadcasters, film producers and publishers employ technological devices to disseminate symbolic content to large heterogeneous and widely disperse audience. When it comes to the future of newspapers or any other old media vs. new media an article titled, WSJ: The Future of Newspapers made quite a few good points. In my opinion old media will never fully die out because there are still people who do not have the skills or the technical knowledge to use the new media so they still prefer the old media better.
No matter what Mass Communication still holds a great big importance in our lives. It is the root of everything that we do on a daily basis. When it comes to fashion, movies, music, TV shows and even school Mass Communication plays a part in it. Many eyebrows may raise when they read 'school' but yes it does play a role in it too. As I learned in my textbook, scholars study it to better comprehend the process and to develop theories that explain and predict how the media operate. People make careers out of it. For soceity to exist period, certain communication needs must be met. Here's another link on James Love, Director of CPTech elaborating on the gradations of credibility between old and new media.
